organix – NOT organic!


it’s officially the start of PRODUCT WEEK! we’re gonna delve into some of the more well-known “organic” and “natural” product lines out there, and discover if they’re really as natural as they say.

we’ve talked Wen. now, let’s talk Organix.

the truth about Organix

as we know, organix is a hair and skin care line. they claim to have products that are “pure and simple… the way nature intended.” TIME OUT. now while the company itself technically doesn’t make claims to be “organic,” i’m sure you can see where all the confusion is happening with their name, labeling, and marketing schemes.

so is the organix line better than other store hair products??

short answer? absolutely not! not at all. not in the slightest.

long answer? here we go –

let’s first check out their ingredients in a few representative products.

oh wait… they don’t post their full ingredients lists on their website… but walgreen’s does!

let’s take a sample product for shampoo and conditioner:
(each representative product has VERY similar ingredients to others in the same category)

renewing moroccan argan oil shampoo: Deionized Water , Disodium Laureth Sulfosuccinate , Sodium C 14 16 Olefin Sulfonate , Cocamidopropyl Betaine , Cocamidopropyl Hydroxysultaine , Dimethicone Copolyol (Silica) , Cocamide DEA , Glycol Distearate , Argania Spinosa (Argan) Kernel OilArgan , Cacao (Theobroma Cacao) ExtractCocoa Butter , Parfum , Cocos Nucifera Oil (Coconut) , Persea Gratissima Oil (Avocado) , Aloe Vera (Aloe Barbadensis) ExtractAloe Leaf , Panthenol , Polyquaternium 11 , DMDM Hydantoin , Cetyl Alcohol , Guar Hydroxypropyltrimonium Chloride , PEG 23M , Red 40 , Yellow 5

well, i was going to write  a list of things you want to avoid, but it’d be way easier to list the ingredients that are good for your hair:

  • argan oil
  • coconut oil
  • avocado oil
  • aloe vera

literally, everything else is pure CRAP. toxic crap, at that! (minus the water…ha…)

nutritional acai berry avocado conditioner: Aqua/Water/EauWater , Cetyl Alcohol , Behenalkonium Methosulfate , Cetearyl Alcohol , Cetearyl Glucoside , Glyceryl Stearate , Glycerin , Cyclopentasiloxane , Dimethicone , Simmondsia Chinensis (Jojoba) Seed Oil , DMDM Hydantoin , Panthenol , Silk Amino Acids , Hydrolized Milk Protein , Acai (Euterpe Oleracea) Fruit Extract , Avocado Extract , Albumen , Argania Spinosa (Argan) ExtractOil , Tocopheryl Acetate (Vitamin E) , Tetrasodium EDTA , Methylchloroisothiazolinone , Methylisothiazolinone , Coumarin , Parfum

again, out of ALL of that, here’s what you’d want on your hair:

  • jojoba oil
  • argan oil

that’s all!

so let’s take a look at the big hitters in these shampoos and conditioners that you do NOT want on your scalp and in your hair:

  • DMDM hydantoin – preservative; formaldehyde releaser (yes, you read that correctly); known human immune toxicant or allergen; restricted in cosmetics in Japan; evidence of link to cancer by the International Agency for Research on Cancer
  • methylchloroisothiazolinone – preservative; classified as a human skin toxicant or allergen by the CIR; restricted use in cosmetics in Canada and Japan; suspected link to cancer (mutagen)
  • disodium laureth sulfosuccinate – sulfate; about 21% of the total ingredients blend is DLS, making it about half as irritating as SLS found in typical shampoos/body washes (10% DLS ~ 2% SLS)
  • sodium C 14 16 olefin sulfonate – sulfate/surfactant; harsher than SLS; Canada recognizes it as expected to be harmful/toxic
  • benzalkonium methosulfate – sulfate; restricted use in cosmetics in the EU
  • cyclopentasiloxane & dimethicone – both silicones that coat your hair and prevent your natural oils and other moisture from penetrating the hair shaft
  • cocamidopropyl betaine – synthetic surfactant; suspected environmental toxic; recommended restriction in cosmetics by the CIR (cosmetic ingredient review); associated with irritation and allergic contact dermatitis
  • tetrasodium EDTA – chelating agent (complex compound with central atom of a metal); enhances skin absorption (not what you want with these other chemicals); classified as expected to be harmful/toxic by Canada
  • coumarin – fragrance (doesn’t say if it’s synthetic); known human immune system toxicant or allergen by the EU; recommended restriction by CosIng; recommended use restriction by the International Fragrance Association Codes & Standards; cancer-linked concern by the Carcinogenic Potency Database
  • parfum (aka fragrance) – synthetic fragrance – represents an undisclosed mixture of various scent chemicals and ingredients used as fragrance dispersants (including phthalates); significant known human immune system toxicant or allergen effects; human respiratory irritant; wildlife and environmental toxin

scary, right?


looking to switch to a better shampoo? try going low-poo, or see what a no-poo alternative or no-poo can do for you and your hair!

as for me, i’ll stick to my ROM 🙂

any other popular brands you want to see in the Product Week line-up? we’ve got burt’s bees and physician’s formula coming up soon!

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26 thoughts on “organix – NOT organic!

  1. Hi Alex!

    What are your thoughts about Jason? I use their Vitamin E face cream…but I’m pretty sure I’ve seen some “alphabet” ingredients on the label (you know – those ingredients whose names are so long, it basically includes all the letters of the alphabet and is impossible to pronounce?) – which I usually associate with chemicals. I also just started using the Jason non-fluoride toothpaste. not sure what to think about it. I don’t love it. I don’t hate it. I’m hoping it’s better than other brands (like Crest).

    Thanks for thoughts!

  2. Very educational.. A few months back I ran into some people who wanted to sell me their “all natural” products.. I just asked to see the ingredients and I didn’t need to read more than two to realize how they’re fooling people. Nasty marketing tricks, they emphasized their only good ingredient, aloe vera. There were buyers..a lot.

  3. Love this! Reading the labels is soooo important because brands are getting tricky in appealing to the natural-loving crowd. Thanks for exposing/explaining some of these ingredients 🙂

  4. Hi! Thank you for all your great posts! Do you know anything about the line named Acure. I like their shampoo. I hope it’s healthy for my hair. Thank you for your advice!

    1. (not alex but i’ve done lots of research on shampoos) if you want to look up the toxicity and ingredients of a product, type in the product into google and add “ewg” to it to bring up the Environmental Working Group skindeep database. it’ll break down all the ingredients and whether or not they are harmful. to search for your specific shampoo, type in “acure ____ shampoo ewg” into google and it should be one of the very first results!

  5. Hey! Great post! I’d love to see some brands they have at whole foods or other health stores that claim they thoroughly check all products. I keep seeing Acure everywhere or earth science? I think that’s the name.

    1. hey! so i looked up the desert essence ingredients and while they may not have AS MANY harmful ingredients as organix, they’re still not great. if you’re looking to stick with shampoo, i definitely, 100% recommend the shea moisture shampoo and conditioner. you can find them at target and walmart, as well as online.

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