green-washed & relabeled products are on the market!

i know, i know…. i’m on a break, but this lit a fire to my heart in the worst of ways.

there is a source company, Onoxa, that blends and sells cheap products that are completely green-washed to be private labeled and marketed as someone else’s skincare products.


that’s my bomb DIY hair serum

does this happen in big box stores? sure. *cue generic medicine*
should this happen in the green beauty space? no.

but why?

isn’t this company just trying to enable people to be financially independent? maybe. but it’s sketchy.

the issue is now anyone can own and operate a green-washed skincare business, with literally no knowledge of formulating products, ingredient sourcing, and/or how different ingredients and formulations interact with different skin types. yet with the possibility of not knowing anything about skincare, they will be asking you to purchase from them.

oh, there’s also the blatant greenwashing.

these resellers aren’t looking at formulation quality and they aren’t caring about the families that these products end up with. for goodness sakes, the source company’s tagline is “LOW MINIMUMS, HIGH PROFITS.”

Screen Shot 2019-01-15 at 3.29.23 PM.png

the resellers are getting a cheap and pre-made stock product, green-washing it, then peddling it off to people who don’t know any better.

please shop with trusted green beauty brands who care about your well-being and formulations (i included a few links below to get you started).

if you’re still going to buy these products, at least shop for the cheapest one. you can google the ingredients for a face moisturizer and see that one company sells it for $85, and another for $24. play their game well if you’re gonna play.

let’s walk through an example…

here is what this source company, Onoxa, is selling for a “regenerative” hydrating face moisturizer:

Water, Squalane, Glycerin, Tetradecane, Butylene Glycol, Polyacrylate-13, Saccharide Isomerate, Acetyl Hexapeptide-37, Sodium Hyaluronate (Hyaluronic Acid), Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Juice, Xanthan Gum, Niacinamide (Vitamin B3), Calcium Pantothenate (Vitamin B5), Sodium Ascorbyl Phosphate (Vitamin C), Tocopheryl Acetate (Vitamin E), Pyridoxine HCl (Vitamin B6), Maltodextrin, Sodium Starch Octenylsuccinate, Silica, Polyisobutene, Phenoxyethanol, Ethylhexylglycerin, Polysorbate 20, Citric Acid, Sodium Citrate, Potassium Sorbate, Fragrance

screen shot 2019-01-15 at 3.30.44 pm


and here are the prices from brands relabeling and selling this SAME product

  • $24   – they even put the below on their website:

“Each product is handmade with you in mind. […] All products are formulated with natural, organic and plant-based ingredients.”

handmade? organic? both are lies. if you scroll through onoxa’s comments on their IG page, they are quite clear that nothing is organic. and this –

“I’ve tried plenty of natural haircare products and they all contained a chemical component that contributes to potential damage to your body. I decided to create my own. […] When it came to skincare, I realized I couldn’t wear what everyone else wore. The harsh fragrances and harmful ingredients all attributed to eczema flare ups or simply weren’t effective.”

create their own? they bought it from another company pre-made and simply put a new label on it. they didn’t create it. another lie. and – the products they’re selling ARE made with harsh fragrance and harmful ingredients… yet another lie. so sad.

  • $28
  • $39
  • $40
    this company’s name is self-described as “the soul, creativity or love put into something; the essence of yourself you put into your work.”
  • $45
  • $60
  • $70 (see below for their misleading description)Screen Shot 2019-01-15 at 4.07.45 PM.png
  • $85

    what a bold mark-up. remember, this is the SAME product. they are marketed as “luxury anti-aging skincare” at Barney’s New York, and their “about” section leads you to believe they work hard on their own formulations themselves. the truth is… their entire product line is a copy/paste from onoxa. see below.

Screen Shot 2019-01-15 at 3.45.16 PM.png


please, please do your research on anything you purchase. being an educated consumer is so important, and the backbone of why this blog exists.

if you’re looking to get started with cleaner options, here are reliable companies:

  • soap –
    • dr bronner’s
  • toothpaste –
    • uncle harrys’
    • earthpaste
  • makeup –
    • root pretty
    • silk naturals
    • au naturale cosmetics
  • lotion –
    • calia
    • 100% pure
  • shampoo & conditioner
    • calia
    • josh rosebrook
    • 100% pure
  • perfume
    • tsi-la
  • skincare
    • mahalo
    • honua
    • khus+khus
    • josh rosebrook (check ingredients if you’re blemish-prone)


have you noticed this going on?

ok, back to my herbalism and aromatherapy studies!



5 thoughts on “green-washed & relabeled products are on the market!

  1. Gosh to be honest, I have been so far removed from the product world that I had NO IDEA and also this saddens (and sickens) me to no end.
    And its so true you need to be informed. The more I learn the more off the grid I just want to be. Even making sure quality essential oils and herbs is tricky business and we can so easily be fooled.

    So glad you are keeping a diligent watch out… and HEY, yeah… get back to those books lady!

leave your comments and questions below -

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s