“our oil blend is hydrating” and other misleading marketing claims

hi loves! as you know, i think being an educated consumer is really important. expecting the companies you support with your money to be honest should be the baseline.

today i’m here with a few commonly used, misleading marketing claims.

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“this oil blend is hydrating”

my usual thought when i read a claim like this is the company probably doesn’t understand formulation nor skin.

oils moisturize, and only water/hydrosols hydrate. there is no oil blend on earth that will hydrate your skin πŸ˜‰

side note – if your skin is dry, it might need water, too, not just oil. try spritzing liberally with a hydrosol and then lock it in with your favorite oil blend. this goes for your whole body, not just your face. this is also my favorite chapped lips trick!

“suitable for all skin types”

check the ingredients. this is very rarely true, but advertised nearly everywhere.

commonly used oils and butters that are high in oleic acid, like olive oil, avocado oil, sunflower oil, and shea butter, can rarely be used by those with blemish/acne-prone skin. this is because blemish-prone skin is typically low in linoleic acid (not to be confused with linolenic) and has excess oleic acid. unfortunately, the high oleic acid component will only further cause congestion. that being said, oils high in oleic acid can be great for those with mature skin.

another aspect to consider is an oil or butter’s comedogenic rating, or how likely it is to clog pores, on a scale of 0 to 5. good news is these ratings are very easy to google. for example, marula oil is often advertised as suitable for all skin types, but it is actually just as pore clogging as coconut oil, and can rarely be used on the face without creating congestion.

this also branches into products that contain essential oils and/or colorants, even if they are “natural.” some people’s skin just simply doesn’t jive with these additives. it’s all about knowing your skin and how it reacts to certain things.

“soap bars are good face cleansers”

soap bars, especially charcoal ones, seem to be pretty popular in the green beauty skincare scene. it doesn’t matter if your skin is oily or acne-prone – soap really shouldn’t be used on your face ever. the pH of soap bars is too alkaline, and can disrupt your acid mantle and cause irritation over time.

cream cleansers, gel-to-milk cleansers, cleansing balms, and cleansing oils without surfactants (all should contain an emulsifier or emulsifier blend) are gentle on the face and properly cleanse, without risking irritation.

“activate the product by rubbing between your fingers/in your palm” – or – “warm the product up before applying”

this just simply isn’t necessary or true. it doesn’t make the product any more efficacious and you’re not “activating” anything. it may feel like a nice ritualistic step, but you’re wasting the product you spent money on.

any i missed? what misleading beauty product claims have you seen?

XO, ALEXRAYE

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