2021 edit: i no longer subscribe to or support the “all-natural” label. more here.
i’ve posted on the dangers of fluoride and why i won’t let it near my teeth ever again. i’ve also gone over my tooth powder that i make and currently use, and another homemade toothpaste.
but what if you don’t want to make your own or don’t have time? what brands can you trust?
hopefully this post will help you with that!

when looking for a toothpaste, i look for ingredients that are supportive to teeth and gums, as well as non-coating and non-abrasive (and of course sans fluoride). there are a lot of natural brands out there, but quite a lot of them had 1 or 2 ingredients i just could’ve jive with. so what did i disqualify some brands for?
- fluoride. duh.
- any form of a foaming agent (SLS variations, etc)
- artificial colors
- silica/hydrated silica (coats teeth and prevents remineralization)
- glycerin (coats teeth and prevents remineralization)
- sodium bicarbonate (can wear enamel over time)
based on those criteria, here’s my extremely picky list of toothpastes i would trust –
- earthpaste (i’m in love this brand AND with their lemon one! it tastes exactly like a lemondrop candy! you can buy it in stores for half the price of what they advertise online. it does contain xylitol, so do NOT ingest it!)
- …aaaand that’s it. i can’t find any brands i’m 100% comfortable using or recommending to you crunchies. can you guys suggest some brands?
but you can look on sites like etsy for homemade options. here are a few –
natural toothpastes can get pricey. i would truly encourage you to make your own!! it’ll be much cheaper and you can make your own flavors and control the ingredients.
anyone have a toothpaste they trust? let’s hear it!
*lead warning label on earthpaste – the redmond clay company (that makes earthpaste) is based in california, where they have Proposition 65. prop 65 requires labels on all sorts of things… have you ever seen been to cali and saw labels on clothing stores that said something like “this store contains chemicals known to the state of california to cause cancer and harm unborn children”? that’s why it has the label. but back to the actual lead content – bentonite clay naturally contains trace amounts of lead (as does anything from the ground… veggies, fruits, etc.). it contains less lead than organic foods, and your body can’t absorb it anyway. it’s completely safe! thumbs up from AE!

*some natural toothpastes contain xylitol. please keep in mind xylitol is deadly poisonous to our furry 4-legged children!! and please DO NOT INGEST xylitol. we can have a post on xylitol if it’s something you guys would be interested in reading 🙂